The idea of not premiering any singles prior to an album's release is often a good strategy to build more surprise & anticipation, and it succeeds in Billie Eilish's case since her third album offers a good supply of surprises.
It's best to describe this as if you were to take the mature, pop-oriented approaches of "Happier Than Ever", the weird artsy side of "When We All Fall Asleep..." and mix them together to create something that's highly catchy yet poetic at the ...
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